Frank Baseman is the principal of Baseman Design Associates, an award-winning, interdisciplinary graphic design firm providing strategic design thinking through visual communication solutions to a variety of businesses, corporations and institutions.

Frank Baseman has been working in the graphic design industry for nearly three decades. Prior to starting Baseman Design Associates, he was an Art Director at Philadelphia Magazine. He has also worked as a Senior Designer/Art Director with Walter Bernard and Milton Glaser, and the Bernhardt Fudyma Design Group in New York. A native of Philadelphia, he earned a B.A. in Graphic Design from the Pennsylvania State University and an M.F.A. in Graphic Design from the Tyler School of Art of Temple University in Philadelphia.

In 2013, Frank Baseman was named as one of the “Most Influential Graphic Designers Working Today” by GD USA Magazine. And, in 2008, he was awarded the AIGA Fellow Award from AIGA Philadelphia. Frank has served on the national board of directors of AIGA, the professional association for design (2003–2006), and as the founding chair of the steering committee for the AIGA Design Education Community (2001–2006). He continues to serve on the advisory committee for this Community.

Frank Baseman was a co-curator of the traveling exhibition “The Graphic Imperative: International Posters for Peace, Social Justice and The Environment, 1965–2005.” He was co-chair of Revolution: Philadelphia, a national AIGA Design Education Conference (2005), and author and curator of The Tolerance Project, a student poster design competition and exhibition (2002). Frank has written articles for Voice: AIGA Journal of Design and The Education of a Graphic Designer (2nd ed., Allworth Press, 2005). He was named a “Person to Watch in 2006” by GD USA Magazine.

Frank Baseman is also the Director of—and Professor in—the Graphic Design Communication program at Philadelphia University, where he has taught since 1998. In 2007, he won the University’s Innovation in Teaching Award. Work produced by some of his students has won awards or been recognized by the Adobe Design Achievement Awards, AIGA, Graphis New Talent Design Annual, How Magazine Self-Promotion, GD USA Magazine, Novum, Society of Publication Designers, The One Show College Design Competition and the University and College Designers Association.