BDA Creative Director and Principal and Professor of Graphic Design Communication Frank Baseman was honored to be named an “Educator to Watch” in 2018 by Graphic Design USA Magazine. Baseman states that “After many years of teaching, I find that I do tend to focus on the fundamental process(es) of how to approach the work; break down the problem; conduct thorough information gathering and research; embrace the many, varied possible solutions vying for something that is above all else—appropriate to the subject matter—and somehow special. As I believe that it is this solid foundational work process that I hope and trust students will carry with them throughout their careers as media, technology, and culture, etc. keeps changing.”