UCDA Fifty at 50 and Base Press Prints 50 State Print for UCDA

September, 2019

BDA Creative Director and Principal and Professor of Graphic Design Communication Frank Baseman was invited to participate in “Fifty at 50” by the University & College Designers Association. To commemorate the fiftieth anniversary of UCDA, (only) fifty designers nationwide were invited to interpret “fifty” in any way that they wanted. Baseman chose to make a letterpress print, and inspired by the “Little Book of State Jokes” project—decided to make a print with all fifty states (plus the District of Columbia).

Not to scale, nor geographically accurate. Scott Moore of Moore Wood Type lasercut letterpress plates of all of the states, in four different sizes. Baseman then printed an edition (of fifty prints, naturally) at Base Press for the UCDA Foundation, each state seemingly randomly printed one of top of another as a collage of states. Ultimately this nine-color print took fifteen runs (or passes) through the press to execute.

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